Design

graphic design + brand identity

  • Graphic design is a visual language that projects ideas and crafts experiences. It provides a powerful method for conveying messages. These visuals can be as simple as a business logo, or as complex as page layouts on a website. Everywhere we look, we are seeing graphic design, even when we are just standing at a crosswalk.

    To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.

    Elements: color, form, line, shape, size, space, texture

    Graphic designers also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability.

    Principles: balance, contrast, emphasis, movement, proportion, rhythm

  • Brand identity is the combination of visual and content elements that represent your company’s personality. It is the face of your brand.

    It is composed of the visual brand elements you’ve chosen: color palette, typography, logo. It also includes non visual cues such as voice and tone. When done successfully, your brand identity will represent and allude to your brand values and mission. Creating a solid brand identity will make your company instantly recognizable to your audience.

    Visual Elements: colors, logo, fonts, layouts, photography and illustrations.

    Voice + Tone: slogan, tagline, social, email, content messaging, ad copy and website copy.

  • Graphic Design:

    • colors

    • typography

    • logo

    • imagery + design elements

    • layouts

    • templates

    • comprehensive brand kit + templates

    • website design

    Brand Identity Development

    • Analyze your audience in-depth and learn about their challenges

    • Developing the elements of your graphic design to craft a brand kit that speaks to your audience

    • Strengthen your brand image with detailed guidelines and brand templates

    • Build your brand strategy and goals

    • Track your brand’s impact with brand management tools

    • Implement your brand identity + strategy to grow your reach

Schedule a Consultation

Whether you have a business, an event, an announcement, a book, a website idea, or a product, solid design is imperative. It clearly and succinctly conveys our messages. Design does all the heavy lifting for us.

Contact me today to discuss your project and we can develop a unique design and strategy for your needs.

Web Design for Mana Acupuncture

  • The client wanted a website that reflected the aesthetic of her clinic; A space that seamlessly blends the efficiency of her medical office with the warmth and relaxation of a spa. We used a subtle color palette with warm undertones, clean lines, and a streamlined layout. As a practitioner she needs to provide her patients with a lot of information. In order to ensure that her patients read the important information without being overwhelmed, we broke the text into easily digestible segments- maximizing legibility and retention. We created a site that would reassure clients, provide them with all pertinent details, and begin their health journey on a positive note.

  • www.manaacu.com

Web Design for Hominy Southern Kitchen

  • Warm, neutral tones and subtle typography reflect the restaurant’s concept of elevated southern cooking. The owners wanted to create an atmosphere that was warm, welcoming and elegant. The menu is classic with a modern refinement, therefore the brand’s identity needed to emphasize this. Understated elegance, and genuine hospitality.

  • www.hominysouthernkitchen.com